{"id":6858,"date":"2021-06-30T16:45:03","date_gmt":"2021-06-30T15:45:03","guid":{"rendered":"https:\/\/www.damast.it\/?page_id=6858"},"modified":"2021-11-25T17:09:50","modified_gmt":"2021-11-25T16:09:50","slug":"gli-italiani-e-la-doccia-indagine-doxa","status":"publish","type":"page","link":"https:\/\/www.damast.it\/en\/gli-italiani-e-la-doccia-indagine-doxa\/","title":{"rendered":"The Italians and the shower"},"content":{"rendered":"
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\n Perception, attitudes and habits of Italians towards the shower
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\n Beyond pure personal hygiene, a personal moment, of pleasure, of relaxation.\n <\/div>\n
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After a long day of work or study, most Italians can’t help but take a shower to relax.
\nThis is confirmed by a survey commissioned to BVA-DOXA and conducted on a sample of 1,000 interviews, representative of Italians aged 18-64.<\/p>\n

The data that emerged are really interesting!<\/p>\n\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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\n SHOWER or BATH? What Italians prefer\n <\/div>\n
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#l\u201980% can give up the tub!<\/span><\/strong><\/h4>\n

In 9 out of 10 homes there is a shower, while the tub is less present: 1 Italian out of 3 does not have it or has removed it, while the owners of a tub do not use it and 1 in 5 never use it.
\nThe shower is a habit with a very high fusion: a bathroom without a shower cannot exist in the minds of Italians, while 80% say they can give up the bath.<\/p>\n\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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#wins the shower<\/span><\/strong><\/h4>\n

The personal shower is an action that everyone does at least once a week, 42% every day, 93% at least 2 or 3 times.
\nFor Italians it is better to have two bathrooms with two showers rather than one with a bathtub.<\/p>\n\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

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COSA FANNO GLI ITALIANI SOTTO LA DOCCIA?<\/span><\/h3>

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#sing<\/span><\/strong><\/h4>\n
75%<\/span><\/strong><\/div>\n

75% of Italians say they sing in the shower, especially women.<\/p>\n

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#listen the radio<\/span><\/strong><\/h4>\n
67%<\/span><\/strong><\/div>\n

67% of Italians say they listen to the radio while taking a shower and 1 Italian out of 3 always does.<\/p>\n

Combined with the previous data, it tells us that music is a very present element in the showers of Italians, who experience it as a playful and distracting moment.<\/p>\n\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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#tall alone<\/span><\/strong><\/h4>\n
46%<\/span><\/strong><\/div>\n

46% of Italians do it, but it happens much more often to women.<\/p>\n

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#shave<\/span><\/strong><\/h4>\n
56%<\/span><\/strong><\/div>\n

56% of Italians shave or shave in the shower, of which 76% are women.<\/p>\n

The shower is therefore a moment to devote not only to hygiene but also to body care and aesthetics<\/p>\n\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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#answer to telephone<\/span><\/strong><\/h4>\n
25%<\/span><\/strong><\/div>\n

1 out of 4 Italians does not give up on their smartphone and speaks on the phone even in the shower! Not for everyone, therefore, is a moment of relaxation to be enjoyed in solitude, there are also those who share it in some way.<\/p>\n

The shower is experienced not exclusively as a moment of physical well-being, but as a
\nmoment to which well-being is also added social to be in contact with other people.<\/p>\n\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

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CON CHI FANNO LA DOCCIA GLI ITALIANI?<\/span><\/h3>

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#partner<\/span><\/strong><\/h4>\n

75% of our compatriots have taken a shower with their Partner, although only 9% declare it an activity practiced often.<\/p>\n

#sons<\/span><\/strong><\/h4>\n

Even with young children it is a rather high custom, 43% of parents, at least occasionally, take a shower with their children.<\/p>\n

#animals<\/span><\/strong><\/h4>\n

There are also those who take a shower with their dog: 7% of Italians do not separate from their pet even in the shower.<\/p>\n\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

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\n Functional!? the pleasure of the shower is … EMOTIONAL.\n <\/h3>\n <\/div>\n
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#relax psicophisical<\/span><\/strong><\/h4>\n

Almost all Italians claim to be in the shower for 5 to 10 minutes. Then there are the two extremes that claim to stay there less than 5 minutes or more than 15.
\nThe majority shower as soon as they return home after work (41%), while the rest split between morning (25%) and before going to bed (28%).<\/p>\n

It is interesting to note that among those who shower in the morning, the majority are over 45, while among those who shower before going to sleep, the majority are under 24: these are two ways of experiencing the shower that are somewhat opposite. which reflect two different age groups. The former experience the shower in a functional way, while the latter experience it as a moment of psychophysical relaxation.<\/p>\n

For 61% of Italians, the shower is experienced as a moment of pleasure, a moment of relaxation to be enjoyed; while for 39% it is a fundamental moment for hygiene to which they dedicate only the necessary time. After a long day to relax, most Italians can’t help but take a shower.<\/p>\n\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n