{"id":10682,"date":"2019-06-21T11:38:18","date_gmt":"2019-06-21T10:38:18","guid":{"rendered":"https:\/\/www.damast.it\/damastexperience-tra-territorio-industria-ed-arte\/"},"modified":"2022-12-16T10:37:17","modified_gmt":"2022-12-16T09:37:17","slug":"damastexperience-tra-territorio-industria-ed-arte","status":"publish","type":"post","link":"https:\/\/www.damast.it\/en\/damastexperience-tra-territorio-industria-ed-arte\/","title":{"rendered":"DamastExperience between territory, industry and art"},"content":{"rendered":"\n

21-06-2019<\/p>\n\n\n\n


On Friday 21 June, Damast, a\u00a0novarese company founded in 2000 and specialized in the design, production and marketing of\u00a0functional systems for the shower, opened its doors to the press for the first time with a “Press Day” at its headquarters in\u00a0Via Barro 159.<\/strong><\/p>\n\n\n\n


A large delegation of journalists was led by the CEO Concetta\u00a0Mastrolia\u00a0and by the Marketing Manager Giuseppe\u00a0Reale\u00a0in an engaging\u00a0#DamastExperience, a\u00a0path between industry, contemporary art and the territory. A way to get to know an enterprising and dynamic company up close, always attentive to innovation and sustainability, with an eye to the area where it was born and raised – that of Cusio, already home to the Tap and Fittings District.
\u00a0\u00a0
The day opened with a\u00a0visit to the production center, which was able to win the attention and interest of journalists, also reserving pleasant “surprises”: the\u00a025,000 m\u00a0of surface area houses the factories dedicated to\u00a0production, assembly, quality control ,\u00a0a\u00a0showroom\u00a0exhibition; and again the\u00a0office building, the nerve center of the company and its internal Style Center and\u00a0two\u00a0large\u00a0logistics warehouses. The individual plants are connected by a covered\u00a0“umbilical cord”\u00a0that unites and also symbolizes the synergy between production and know-how, tradition and innovation.<\/p>\n\n\n\n


Guests were also able to admire the luxuriant\u00a0green lung\u00a0of 2,500 square meters, consisting of an\u00a0orchard\u00a0and a\u00a0park planted\u00a0with trees, hedges and ornamental greenery. Another pleasant discovery is the\u00a0library\u00a0and\u00a0multipurpose room\u00a0which hosts exhibitions, events, installations, the perfect meeting place between the world of\u00a0Damast #showers, design and the great\u00a0passion for art\u00a0that pervades the company.<\/p>\n\n\n\n


And this last space was the setting for a long-awaited moment entitled “The passion for art is at home here”, i.e. the presentation of the exclusive exhibition\u00a0“Maurizio Galimberti for Damast: intuition, emotion, art photography\u201d. Nine\u00a0precious\u00a0black and white works\u00a0made with the\u00a0snapshot photographic mosaic technique, the unmistakable trademark of the artist, Ambassador of Fuji Italia, recognized as one of the most successful photographers on the national and international scene.\u00a0<\/p>\n\n\n\n


Making the moment even more important was the presence of the author himself, who introduced the\u00a0collaboration with the company\u00a0and told those present how the lines, shapes and unmistakable design of\u00a0hand showers and Damast showerheads\u00a0have become of the “inspiring muses” for his photographic shots. “I interpreted the Damast products with the photographic mosaic of snapshots\u00a0– declared Maurizio\u00a0Galimberti\u00a0–\u00a0and with a technology that allows me to get very close to the subject and enter into the details, making photography pure and direct, the result of natural light. The result is dynamic images, a particular vision outside the canonical standards of industrial photography, contaminated by my inspiration from futurism and by the techniques of the German Bauhaus school of architecture. These nine works contain my vision of the Damast product and wish to communicate what is the key element for the company: water, expressed in its lightness and pleasantness through images that are also slender, light, agile”.<\/p>\n\n\n\n


A special thanks to the journalists was expressed by Concetta Mastrolia, AD Damast, who underlined the importance of sharing ideas and visiting the company in an operational day of production, art and product. “For us at Damast it is very important to share moments like these – said Mastrolia – where the company not only presents its product, but also its thinking, mood, philosophy and mission, as well as the corporate structure itself with its staff. Confronting helps to grow and better understand the trends of the moment”. And again with regard to the corporate vision: “Damast has always been very close to the H (human) factor, both in product research, where it pays particular attention to ergonomics, materials and the theme of ‘Design for All’ which makes them suitable for everyone, both towards the sensitivity towards every form of contemporary art expression, which pervades our own corporate spaces to be admired and contemplated by its spectators”.<\/p>\n\n\n\n

DOWNLOAD Damast Press Day <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

21-06-2019 On Friday 21 June, Damast, a\u00a0novarese company founded in 2000 and specialized in the design, production and marketing of\u00a0functional systems for the shower, opened its doors to the press for the first time with a “Press Day” at its headquarters in\u00a0Via Barro 159. A large delegation of journalists was led by the CEO Concetta\u00a0Mastrolia\u00a0and … Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":3041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nDamastExperience between territory, industry and art - Damast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.damast.it\/en\/damastexperience-tra-territorio-industria-ed-arte\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DamastExperience between territory, industry and art - Damast\" \/>\n<meta property=\"og:description\" content=\"21-06-2019 On Friday 21 June, Damast, a\u00a0novarese company founded in 2000 and specialized in the design, production and marketing of\u00a0functional systems for the shower, opened its doors to the press for the first time with a “Press Day” at its headquarters in\u00a0Via Barro 159. 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