{"id":16184,"date":"2025-07-08T14:30:00","date_gmt":"2025-07-08T13:30:00","guid":{"rendered":"https:\/\/www.damast.it\/?p=16184"},"modified":"2025-10-03T14:31:58","modified_gmt":"2025-10-03T13:31:58","slug":"cersaie-2025-puntoevirgola-damasts-manifesto-the-importance-of-size","status":"publish","type":"post","link":"https:\/\/www.damast.it\/en\/cersaie-2025-puntoevirgola-damasts-manifesto-the-importance-of-size\/","title":{"rendered":"Cersaie 2025 &#8211; PUNTOEVIRGOLA \u2013 Damast\u2019s Manifesto. The Importance of Size"},"content":{"rendered":"\n<p>In 2025, Damast celebrates its 25th anniversary \u2014 an important milestone for a company that has turned the shower from a simple daily gesture into an authentic well-being experience, shaping a new vision of contemporary living.<br><br>On the occasion of its 25th anniversary, Damast \u2014 the company that pioneered the concept of <strong>#doccetteria<\/strong>, a neologism created to give dignity to a product category entirely dedicated to personal well-being \u2014 presents <strong>PUNTOEVIRGOLA<\/strong>, a project that combines function, style, and identity in a single experience.<br><br>Designed as the Manifesto of a new philosophy for the shower space, <strong>PUNTOEVIRGOLA<\/strong> is born from a bold and provocative idea: to redefine the archetype of the shower by transforming the traditional hand shower \u2014 always Damast\u2019s core business \u2014 into a showerhead. The result is a sculptural, independent element that becomes the central feature of the bathroom environment.<br><br>\u201cThe name is not accidental,\u201d explains Giuseppe Reale, Marketing &amp; Sales Director. \u201cIt represents a moment of reflection and renewal for the company, a moment which, in grammar, is symbolized by this punctuation mark that is not a full stop, but an invitation to continue writing with new topics, stories, and meanings.\u201d<br><br>With <strong>PUNTOEVIRGOLA<\/strong>, the classic wall-mounted showerhead gives way to a 39 cm stainless steel tubular body, angled at approximately 45\u00b0, emerging directly from the wall and ending with a 25 cm diameter showerhead. Its elongated lines \u2014 inspired by the silhouette of the hand shower \u2014 are amplified to triple its volume, creating a functional and surprising object. Water flows through anti-limescale nozzles, producing an intense yet delicate rain effect \u2014 enveloping and regenerating. The result is a powerful, essential, and striking visual statement, capable of harmonizing with the most contemporary bathroom architectures.<br><br>The shower system is a key strength of the project: <strong>PUNTOEVIRGOLA<\/strong> is designed to function autonomously, positioned at about 185 cm from the floor. It is a complete system, featuring a 40 cm built-in mixer body with intuitive controls \u2014 flow control, diverter, and a single-jet hand shower with anti-twist hose and magnetic support \u2014 available in three finishes (chrome, anthracite, and burgundy). <strong>PUNTOEVIRGOLA<\/strong> is available in two versions: chrome-finished and matte black stainless steel.<br><br>\u201cConsistency is not rigidity \u2014 it is strength that evolves,\u201d says CEO Concetta Mastrolia. \u201cDamast has always stayed true to its vision, believing in its products and its research. Consolidated know-how, attention to detail, and a clear vision have allowed us to create a new category in the bathroom world: doccetteria. PUNTOEVIRGOLA is the manifesto of this journey, the synthesis of 25 years of consistency, innovation, and design.\u201d<br><br>With <strong>PUNTOEVIRGOLA<\/strong>, Damast writes a new chapter in the history of everyday well-being \u2014 not a point of arrival, but a relaunch into the future by ennobling one of the most essential yet fundamental products in the shower space. Through the concept of #doccetteria, the company offers 25 years of know-how and vision, reaffirming its role as a creative and innovative interpreter in the contemporary bathroom world.<br><br>With <strong>PUNTOEVIRGOLA<\/strong>, the hand shower gains the dimension of a showerhead \u2014 acquiring a new authority and presence. Damast\u2019s challenge is to offer a product that is not only functional but also a powerful statement of identity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2025, Damast celebrates its 25th anniversary \u2014 an important milestone for a company that has turned the shower from a simple daily gesture into an authentic well-being experience, shaping a new vision of contemporary living. On the occasion of its 25th anniversary, Damast \u2014 the company that pioneered the concept of #doccetteria, a neologism &hellip; <a href=\"https:\/\/www.damast.it\/en\/cersaie-2025-puntoevirgola-damasts-manifesto-the-importance-of-size\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":15972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[219],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cersaie 2025 - PUNTOEVIRGOLA \u2013 Damast\u2019s Manifesto.<\/title>\n<meta name=\"description\" content=\"Cersaie 2025 - PUNTOEVIRGOLA \u2013 Damast\u2019s Manifesto. 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