Damast Anniversary: 25 Years Told at Cersaie with the PUNTOEVIRGOLA shower system and the YUTORI Collection by Artist Antonio Spanedda

In 2025, Damast celebrates its 25th anniversary — an important milestone for a company that has turned the shower from a simple daily gesture into an authentic well-being experience, shaping a new vision of contemporary living.

Founded in 2000 in Invorio, in the heart of Piedmont, Damast set out with an ambitious project: to offer shower solutions designed around people, capable of fulfilling their desire for comfort, practicality, and beauty. This is how #doccetteria was born — a product category with a storytelling approach, encompassing shower heads, slide rails, hand showers, panels, and columns that put water, the shower culture, and the pleasure of self-care at the center.

Over the past twenty-five years, the company has built a wide and versatile range with more than 1,000 items designed to enhance every shower solution in the bathroom. Each product stems from solid technical expertise and an in-house supply chain that ensures meticulous attention to every detail, from material selection to packaging.

To mark this milestone, the PUNTOEVIRGOLA shower system stands as a manifesto celebrating 25 years: a reinterpretation of the hand shower, transformed into a sculptural, essential shower head that becomes the protagonist of the shower space. A built-in body integrates mixer, diverter, and a single-jet hand shower with anti-twist hose and magnetic support, offering maximum ease of use and a versatile, high-performance water experience.

Completing the Damast experience at Cersaie 2025 is the Yutori collection, created by artist Antonio Spanedda using the company’s production waste. The project transforms an artwork into a functional object, telling the story of recovery as a creative and symbolic act. The collection blends aesthetics, design, and the Yutori philosophy — a space for calm, ease, and inner balance — in unique, numbered, and out-of-catalogue pieces.

Even the new stand at Cersaie, conceived to celebrate the 25th anniversary, reflects the company’s values and achievements through collaborations with design and innovation leaders. Designer Marta Ferri curated the stand’s layout following Cersaie’s guiding themes; Aruba contributes with the Ducati Panigale V4R Superbike, digital infrastructure, and cloud services; Alice Ceramica provides Made in Italy washbasins and sanitaryware; Inkiostro Bianco offers artistic wallcoverings and wallpapers; and Allegrini brings its professional cleaning and hospitality cosmetic products.

These key partnerships strengthen the dialogue between functionality and aesthetics, between well-being culture and the environment — turning the exhibition space into a place of both rigor and playfulness, under the sign of Damast.

25 years as a moment of celebration — but also a leap toward what lies ahead.