The theme of water meets cinema and Damast, who has been a leitmotif from water for over 18 years, did not want to miss the opportunity to present his vision at the Aqua Film Festival, scheduled from Thursday 11 to Saturday 13 April at the Casa del Cinema in Rome.
The company welcomed the initiative to support as Main Sponsor the event, an international film festival with short films, workshops and meetings all dedicated to the world of water, conceived and directed by Eleonora Vallone, actress, journalist and expert in water methods. Now in its fourth edition, the event aims to enhance this precious asset not only through artistic interpretation, but also with directors who are spokesmen for problems related to the lack of attention to the world of water, from hydrogeological instability to pollution of seas, oceans and rivers.
A topic that Damast has particularly close to heart and that it has embraced for years as a specialist company in the world of shower, the eco-sustainable habit par excellence when it comes to water saving. A mission that sees the company engaged in the front line in awareness campaigns aimed at a conscious use of water resources and that has led it to develop integrated products and solutions for the bathroom, increasingly oriented towards sustainability and savings as well as well-being. Precisely this green vocation has pushed the organizers to contact and involve Damast, the only company in its sector to take part as a sponsor in the initiative.
Concetta Mastrolia, CEO of the company and Giuseppe Reale, Marketing Manager, were also present in Rome at the Press Conference held on April 2 to anticipate the event, during which they were able to present the company and its values. “Water and its forms” will be the Damast payoff that will accompany every day of the festival, together with the evocative communication of the disruptive waterfall, symbol of the company, transmitted before and after each film screening.
Together with Damast, a parterre of prestigious supporters and the media partner Coming Soon. Among others, the project sees the support of the Prince Albert II de Monaco Foundation and the Italian Association of the Prince Albert II de Monaco Foundation Onlus and the patronage of UNESCO – Commissione Nazionale Italiana; WWAP Risorse idriche mondiali; Ministero dell’Ambiente e della tutela del territorio e del mare; C.O.N.I. – Comitato Olimpico Nazionale Italiano; Consolato Onorario del Principato di Monaco a Firenze; Unimed – Mediterranean Universities Union; Medicinema; Nuovo Imaie.