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Damast supports the campaign Soroptimist International’s “Orange the World”

Orange the World 2022- “Read the Signs”

Damast for gender equality supports the Orange the World 2022 International Campaign – Orange the World 2022- “Read the Signs: riconosci i segnali di una relazione tossica”, with the aim of raising awareness about gender-based violence and a path to equality.

“READ THE SIGNS”: We recognize the signs of domestic violence to prevent a relationship that is dangerous to one’s safety. Jealousy, control, manipulation and anger are not love.

The Club Soroptimist Alto Novarese, a worldwide association of women engaged in professional and managerial activities, promotes the message through their colorful projects:

, a news show performed by the artists of the Ensemble Company;

“Arancione”, an orange route in the municipalities of Italy.

Perché Viola?

Discover the story plot!

Trailer: Viola – YouTube.

Why Arancione?

The color orange is the symbol of a future without gender violence

Orange is the common thread that united the initiatives carried out in 2022 by the Soroptimist Alto Novarese Club, on the occasion of November 25th – International Day for the Elimination of Violence – and December 10th – Soroptimist Day.

You will have seen orange benches in the Novara area, they are not there by chance!

A real route that you can also find on maps: Percorso Orange!

The project was promoted to make us feel an active part of a change, which sees women as protagonists and no longer victims. It is a message of hope for the younger generations who find in Local Institutions a point of reference of which they feel an integral part. Let’s look for them together!

Orange is also the color of Goal 5, UN 2030 agenda, “A global action that invites us to reflect on Sustainable Development Goal 5, of the 2030 Agenda – or GENDER EQUALITY. Although significant progress has been made on the road to women’s rights, full gender equality is still a goal to be achieved today.”

Why 25th November?

November 25 is the International Day for the Elimination of Violence against Women.

The reason for this choice is not known by everyone.

Take a few minutes and listen (in Italian) to the words of Fabio Vinci, founder of the social page @pills.of.history, will tell the story of the Mirabal Sisters in a simple and engaging way.

Instagram video

Facebook video

The International Day for the Elimination of Violence against Women was established by the United Nations General Assembly in 1999, but the history to which it is linked dates back to the 60s.

We are in the 60s, in the Dominican Republic, which at the time was under the regime of Rafael Leónidas Trujillo, a figure that was not supported in the Mirabal house.
This opposition led to the founding of a secret movement, The Butterflies.

The shareholder movement was soon discovered and the captured components, the only ones to regain freedom were women.

This did not stop the ruling hitmen.

It was November 25, 1960 when the Mirabal sisters went to prison to visit their imprisoned husbands. The women on their return were blocked by hitmen, who mercilessly massacred and strangled them to death.

The bodies were thrown from a precipice in their cars, to simulate an accident.

The affair did not convince anyone and struck public opinion so much that the people rebelled against the dictatorship.

Trujillo was assassinated on May 30, 1961.

The message of the Butterflies was carried forward by the only surviving sister, who continued to fight for women’s rights and against a male chauvinist dictatorship.

Damast, which has always been attentive to the issue of gender equality, will continue actively in spreading the message of the Orange campaign.

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