It is always the disruptive Damast waterfall that springs from the many collections of shower heads and showers to be the protagonist in Milan during the most “glamorous” week of Milanese design.
An unusual Fuorisalone runs along the outer belt of Milan to accompany Milanese and international visitors to over 500 events in the city during the Milanese design week: the VANHOOL 738 with a completely Damast branded line will be on air from 17 April to 14 May on line 90 and 91.
This is the second appointment of the dynamic campaign with which the Piedmontese company is present in Milan for four weeks.
The visual impact of the bus is captivating and offers a pleasant feeling of well-being. In the foreground the institutional colors of the brand, which run along the upper part of the vehicle, while on the sides stands a selection of stylized products and waterfalls “signed” Damast: beneficial, intense, refreshing.
“Continuing our path of promoting the culture of the shower – says Concetta Mastrolia, CEO of the company – we go down among the people to accompany our possible and potential customers on their trips to the city. We like to think that they may have started their day in the shower, maybe just signed Damast …”
Next appointment? All to be discovered!