DAMAST promotes #doccetteria on TV

Discovery Italia, the third Italian TV publisher, has decided to transform the Salone del Mobile into a television event, the global event par excellence of the entire design sector, this year canceled due to the Covid-19 emergency, and which has always been synonymous with creativity , innovation, connection, enthusiasm and excitement. 

Damast will be at his side when, starting from 6 July – from Monday to Friday with 5 appointments a day and a best of on Saturday and Sunday – we will talk about trends and furniture in a living room of experts welcomed by Paola Marella: the the Piedmontese company will accompany their dialogues with the promotion of its products and its world, #doccetteria.

Paola Marella is the most famous real estate developer on TV and a historic and beloved face by furniture and lifestyle enthusiasts. In this program she will be accompanied by influential personalities in the world of design and home, such as Clara Bona, Giorgio Tartaro, Marcantonio, Mario Abis and Serena Confalonieri who will talk about the 2020 news in the world of furniture and design.

For Damast this is an important communication investment that for the first time lands on television to support its own design process, which has reached full awareness of maturity. This year marks twenty years from its foundation, as many from the promotion of a “shower culture” which today also coins the neologism #doccetteria and represent an important milestone, achieved thanks to a united and motivated staff, valuable collaborators and loyal customers.

“We see the shower – explains Concetta Mastrolia, CEO of Damast – as a personal moment that brings tranquility and relaxation as well as personal hygiene, thanks to the encounter with water in a functional and pleasant environment. #doccetteria is a world in which we have always recognized ourselves and is the protagonist of the bathroom. We are pleased to share and promote with all fans of contemporary living and design, this neologism that characterizes our production in an important in-depth showcase such as the Home & Garden TV Fuorisalone”

On air from Monday 6 July, the schedule includes 16 passages / day with 30-second clips as well as an in-depth study of 120 seconds that emphasizes the characteristics of Damast showers, starting with functionality and ergonomics, without forgetting innovation. technological.

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