On the occasion of the company’s eighteenth anniversary, Damast brought Cersaie a breath of freshness and originality, starting from the #damastshowerland where the company welcomed its visitors.
The reference exhibition of ceramics for architecture and bathroom furnishings saw Damast protagonist with a colorful and lively concept in which Damast was presented, a real “sector” in which the company is specialized.
Nature triumphed at the stand, evoked by the depiction of a lush jungle dominated by colorful parrots, within which Damast products and novelties stood out.
Green spirit, trends, minimalism and efficiency are the watchwords. Above a bathtub containing real goldfish – eighteen, to make the age of majority even more manifest – Marco Polo, wall-mounted combined shower head on two cantilevered levels, new for 2018. Also present are the new shower panels ideal for renovation and trendy finishes of rose gold and matt black shower kits.
At the stand, space will also be given to a captivating provocation by the Damaste Style Centre: RAMI, the ups and downs that transcends its nature and goes beyond its traditional use to become storage and hangers. A project that expresses an unprecedented versatility: the rod acts both as an attachment for the universal interlocking sliding (which can be positioned at the top, center or bottom depending on the height of the user), and as a thin “tree trunk” from which real branches start where to hang sponges, shower gel and accessories. An ups and downs that – always inspired by natural elements – is able to create an original installation even inside the shower cubicle.
Concetta Mastrolia, CEO of Damast, said: “The #doccetteria (showerland) is a real world in which we have always recognized. We look at the ability to govern water through products with their own dignity: showers, shower heads and ups and downs, today more and more bearers of well-being in the bathroom and an efficient and eco-sustainable shower culture. We wanted to present a part of this world, with a tribute to nature and water that is not only a source of life, but also an indispensable element of our daily well-being at Cersaie“.